How To Use Foliage Greenery In Floral Design
Using foliage greenery in floral design can be profitable when you include the correct floral markup. Floral design is an art form that involves the arrangement of flowers, greens, and various elements to create beautiful and visually pleasing compositions. While flowers are undoubtedly the stars of the show, foliage greens play a vital supporting role […]
Designing Floral Bouquet Process For A Florist
Designing a floral bouquet process for a florist can differ for all floral entrepreneurs. Still, the basics stay the same—the intake process to execute the design and deliver the bouquet to the client. Start Designing a Floral Bouquet With the Lead’s Details How can you start the process when the client says I am getting […]
How to Become a Floral Designer and Event Florist 101
Are You Thinking About How to Become a Floral Designer and Event Florist? How to become a florist in the floral industry offers a rewarding mix of creativity, physical effort, and emotional fulfillment. Whether you’re just starting your journey or expanding into the wedding industry, this guide provides insights into everything you need to know. […]
Streamline Your Floral Business With Floral Recipe Management Software
Floral recipe management software is software for florists designed specifically to help them manage their floral recipes.
How To Identify Ideal Clients With Lead Capture Form
What is the definition of an ideal client profile known as ICP Identifying your ideal client search can begin with capturing lead form data to turn leads into clients. I was fortunate to open and run a successful floral and wedding business for over 12 years. When I started, I didn’t know my ideal clients. […]
How to Create Beautiful Floral Proposals Without Spending Hours!
Do you ever wonder what you should include in a floral proposal? Have you considered how much time you spend drafting proposals for potential clients? Is your proposal process efficient, and does it convert into sales? If you ever ask yourself any of those questions, you are in the right place to get the answers you need!
Mental Health and Running a Business
Mental health is often talked about in the context of individuals, but it’s just as important for small business owners. Running a business can be stressful, and it’s easy to let your mental health take a backseat. In fact, if you’re not taking care of your mental health, your physical health will likely suffer too.. […]
How To Photograph & Edit Your Florals (When You’re Not a Photographer)
If you’re a florist, wedding planner, or designer and you’re not a photographer, then you may be struggling with how to photograph your floral designs in an appealing way. In this blog post, we’ll give you some tips on how to photograph and edit your florals so that they look their best. With these tips, […]
How Florists & Photographers Can Support One Another
It’s no secret that florists and photographers are two of the most important vendors at a wedding. After all, the flowers set the mood and tone for the day, while the photographer captures all of the memories that will last a lifetime. But what happens when these two vendors don’t work together as well as […]
Do You Need Formal Training To Be a Florist?
When it comes to floristry, there are two main ways to learn the trade – formally trained or self-taught. Both have their pros and cons, but which one is right for you? Here’s a closer look at both options so you can make the best decision for your career. The Benefits of Floristry Formal […]
