Designing a floral bouquet process for a florist can differ for all floral entrepreneurs. Still, the basics stay the same—the intake process to execute the design and deliver the bouquet to the client. Designing a Floral Bouquet Starts With the lead How can you start the process when the client says I am getting married […]
Are you thinking about how to become a floral designer and event florist? Well, the basics you may already know: get the necessary skills, hands-on training at flower school, workshops, and business management software to thrive in the industry. However, read more to discover the steps to cultivate your own style, gain experience, and find […]
Floral recipe management software is software for florists designed specifically to help them manage their floral recipes.
What is a definition of an ideal client profile known as ICP Identifying your Ideal client search can begin with lead capture form data to turn leads into clients. I was fortunate to open and run a successful floral and wedding business for over 12 years. When I started, I didn’t know my ideal clients. […]
Do you ever wonder what you should include in a floral proposal? Have you considered how much time you spend drafting proposals for potential clients? Is your proposal process efficient, and does it convert into sales? If you ever ask yourself any of those questions, you are in the right place to get the answers you need!
Mental health is often talked about in the context of individuals, but it’s just as important for small business owners. Running a business can be stressful, and it’s easy to let your mental health take a backseat. In fact, if you’re not taking care of your mental health, your physical health will likely suffer too.. […]
If you’re a florist, wedding planner, or designer and you’re not a photographer, then you may be struggling with how to photograph your floral designs in an appealing way. In this blog post, we’ll give you some tips on how to photograph and edit your florals so that they look their best. With these tips, […]
It’s no secret that florists and photographers are two of the most important vendors at a wedding. After all, the flowers set the mood and tone for the day, while the photographer captures all of the memories that will last a lifetime. But what happens when these two vendors don’t work together as well as […]
When it comes to floristry, there are two main ways to learn the trade – formally trained or self-taught. Both have their pros and cons, but which one is right for you? Here’s a closer look at both options so you can make the best decision for your career. The Benefits of Floristry Formal […]
As a florist, you are in the business of making people happy. You take pride in your work and have a passion for creating beautiful arrangements. It’s important to make sure you’re asking the right questions when talking to potential clients. You may be surprised to learn that many people don’t know what they want […]