The basic definition of a sales pipeline is a system in which you can track every stage of a potential customer’s journey. This includes the period between a lead becoming interested in your business and closing a deal with them. The term itself is thrown around so often that it’s close to meaningless. With that said, its overage does not decrease the value of a sales pipeline.
A sales pipeline is different for every business and every product, and for a good reason too.
A real estate agent’s goals differentiate from those of a fitness trainer. However, the basis of every sales pipeline usually stays the same; to close the deal. How you get to that point is what remains unique to every business.
What can a sales pipeline do for your business?
Sales pipelines start with attracting new potential leads. The way you generate leads is dependent on your strategy. These strategies to reach your target audience will be how well your content is created in blog posts, social media posts, press releases, organic searches, referrals, etc. The interest that these leads have in your business is what normally begins their journey through various sales funnels.
As a lead is going through your sales pipeline, it is pivotal you have strategies in place to convince that lead that it would be beneficial for them to do business with you.
For your business, this may be through signing up to your email list (convincing a lead to do so by offering freebies, free quotes, discount, etc.) and whatever other strategies you see fit for your business. Automated emails are always effective in terms of convincing a potential client to do business with you. Informing them of the latest sales and details of your business makes a potential client believe that you are thinking about them, which increases their trust in your business.
With the end goal in mind, think of your sales pipeline as a bridge. This bridge is bringing together what your client wants and what the goals of your business are. Your main goal is to make money but also provide an excellent customer experience. Most businesses achieve this goal via product and/or service. Every step a lead takes on the bridge brings them closer to your business, building that trust with your ideal client is just as important as closing a sale.
Each step of the sales funnel is meant to track the journey of the client. Keep this in mind as you customize your sales pipeline. From discovering your business to buying what you sell, a sales pipeline allows you to see which funnel each lead is in. You are able to see how clients interact with your business and implement changes to your pipeline and business strategies based upon that data. For example, you might notice that more leads choose not to do business with you when they’re on a certain funnel. With this in mind, you can take action to persuade them to do otherwise.
Most businesses simply cannot afford to dish out a sum of thousands of dollars to create, manage, and implement a sales pipeline, despite its clear benefits.
This is where TrueClientPro comes into the picture. We’ve created an affordable system for small businesses and individuals alike to implement. No matter which industry you specialize in, TruClientPro offers a way for you to keep track of clients, potential and otherwise. By using our software, you can do things such as send out email campaigns, sign contracts, and send out invoices, all from one place.
In addition to that, we know the struggles that small businesses face because we were created by an accumulation of small business owners willing to solve them. We also know you’ve worked hard to earn your clientele, which is why we’ve created a smooth running way for you to deal with your existing and incoming clients.
