Using foliage greenery in floral design can be profitable when you include the correct floral markup. Floral design is an art form that involves the arrangement of flowers, greens, and various elements to create beautiful and visually pleasing compositions. While flowers are undoubtedly the stars of the show, foliage greens play a vital supporting role in enhancing the overall beauty and balance of floral arrangements. In this blog post, we will explore the world of foliage greens, also called greenery in floral design, its various types, and how it contributes to the aesthetics of bouquets and centerpieces.
Greenery refers to the foliage or greens used in floral design to cover up mechanics in different types of arrangements. Greenery comes in various sizes, colors, and textures and grows worldwide. Many flower farmer florists choose to grow the flowers and greenery themselves to use in design and sale to other floral designers and at the flower market stalls. The global flower market is global; you can purchase from your local wholesalers or the farm. See the list of Wholesalers in New York, New Jersey, and Philadelphia below.
The Role of Foliage Greenery In Floral Design:
Foliage and greens are the unsung heroes of floral arrangements, creating different compositions for bouquets and centerpieces. Foliage greenery offers a range of textures, colors, and shapes, allowing florists and designers to create diverse and visually appealing arrangements. The choice of greenery depends on the overall theme, style, and desired aesthetic of the floral design.
Types of Foliage Greenery Used In Floral Design:
Foliage Greenery comes in different colors, such as dark greens, light greens, lime green, silver-tone, variegated, and red tones. Use of different Foliage Greenery In Floral Design makes the design stand out with texture, shape, color and size.
In floral design, various greens are used to create diverse visual effects. Popular choices include salal, known as lemon leaves, leather leaves, eucalyptus, ferns, ivy, and more. See the full list of greenery here with prices and greens and how they are sold at wholesale prices. Each type of greenery brings a unique texture, color, and fragrance to your arrangements.
Adding foliage greenery to bouquets and floral arrangements provides a backdrop for the vibrant blooms. It enhances the visual appeal and adds depth and fullness to the bouquet.
Foliage and Greens are primarily used to cover the mechanics of any floral design, and how you incorporate them may depend on how you learned to design and where you are located in the world. Various floral courses, workshops, and online teaching by certified floral designers teach different uses for foliage and greens. Many highlight greens as the focal point in many designs.
Choosing the Right Foliage Greenery For Floral Design:
Incorporating foliage greenery into your floral designs requires specific techniques. Creating a base structure with greenery and inserting it with flowers can result in stunning arrangements that capture the essence of your vision.
Foliage Greenery For Tall Floral Design:
When the centerpiece, whether it is a tall or short centerpiece design, is heavily towards the greenery, adding the cost and number of stems in floral recipes is crucial for profitability. For example, the tall elevated centerpiece here has gunni eucalyptus in design. From the photo, foliage greenery in the floral design seems like it is at least 4 stems, which is 3/4 of the bunch. When a florist does not include that, they are losing the labor and the cost of the foliage greenery * the floral mark up 2.5.
Seasonal Foliage And Greenery:
The choice of greenery often varies with the seasons. Using seasonal greenery can create a cohesive and appropriate look for different times of the year. For instance, holly and pine can evoke the holiday spirit, while fresh, bright greenery is perfect for spring.
Foliage Greenery for Wedding Design:
In wedding floral design, foliage greenery plays a significant role. It adds a touch of elegance and complements the bride’s bouquet, table centerpieces, and venue decor. Choosing the right greenery can help create a romantic and picturesque atmosphere. Many floral designers forget to include greens and foliage in their floral recipes, which can lead to a loss of profit in the business.
Read more about pricing for new floral designs and styles. It is important to include the # of stems that you use in any floral design for cost, purchasing order list, and preparing a floral worksheet for your floral freelancers or in-house floral designers to share the exact list for best communication and productivity.
Care For Foliage And Greenery Maintenance Before Using It In Floral Designing:
Proper maintenance and care are essential to keep your foliage greens fresh. Regular trimming, hydration, and proper care ensure your greenery stays vibrant and appealing. Most greens last longer than fresh flowers do.
Many Foliage and Greenery can stay fresh without water in a cooler in the bag, creating a floral hydration chamber. Few greens easily qualify for this, such as salal, known as lemon leaf, leather leaf, most eucalyptus, boxwood, evergreens, and ruscus. Still, it is always a good idea to process the greens for the wedding design for the best results since the bridal bouquet and maid of honor bouquet go without water in the bride’s hand for a long time.
Your staff members can do the processing of fresh flowers and greens easily to reduce the cost of labor. Head designers and your time is worth a higher pay rate. With True Client Pro, you can easily share your preference on how you like your flowers, greens, and delicate foliage to be processed and hydrated for the best results. On True Client Pro, Floral software, florists get a pre-loaded floral library along with hard goods, and they can customize their list of flowers, supplies, and rental items. Click here or book a demo with us to start your free trial.
Foliage Greenery Floral Mark Up In Floral Design For Profitable Recipes
To have a profitable business, adding greens is very important when a florist creates floral arrangements recipes. The next step is just as important: adding the correct floral markup. The floral industry has different practices for foliage or greenery markup. Many florists do 2.5 times or (250%), or Many floral designers and business owners add the same as flower markup.
Importance of Color and Texture of Greens In Floral Designing:
The color and texture of greenery impact the overall aesthetics of your floral arrangement. Varied shades of green and textured leaves can add depth and interest to your design, creating a more visually appealing composition.
Balancing Act With Foliage Greenery In Floral Design:
Achieving the right balance between foliage, greenery, and flowers is crucial. Properly balanced arrangements create harmony and visual interest, captivating your floral designs.
Enhancing Aesthetics with Foliage Greenery In Floral Design:
Incorporating foliage and greens into your floral designs enhances the overall aesthetics and appeal. It transforms ordinary arrangements into extraordinary works of art.
Whether you’re designing a bouquet, centerpiece, or wedding decor, the right choice of greens can elevate your designs to new heights. So, don’t hesitate to experiment and get creative with foliage greens in your floral designs.
Here are a few wholesale suppliers’ names for the New York, New Jersey, and Philadelphia areas.
DV Flora, located in New Jersey and Philadelphia, carries a wide selection of foliage and greenery in tropical, forest, everyday use, vines, and other types for all florists, floral designers, and planners.
Delaware Valley is located in New Jersey/Philadelphia.
New Jersey/New York City
Washington, DC/Baltimore, MD
Montauk, NY
Erie, PA * Pittsburgh, PA
Brecksville, OH * Boston, MA
Berlin/Hartford, CT
Scranton/Wilkes-Barre, PA
Syracuse, NY * Richmond, VA
Oxnard, CA
Miami, FL
They carry one of the largest selections of fresh-cut greenery and foliage for floral design in the market, purchased and imported exclusively from growers worldwide. In addition, they also have seasonal availability of various greens for weddings, mass markets, and holidays from premier vendors in the US and Canada.
Main Wholesale Florist serves local retail florists throughout New Jersey, lower New York, and southeastern Connecticut with daily pickup and delivery of fresh flowers, greens, hard goods, dried flowers, and much more. For customers outside our delivery area, MWF offers Flowers Express service with overnight delivery.
Buds Floral Importers have a larger selection of Foliage Greenery for the florist to use In Floral Design by pre-ordering or walk-in clients.
BUDS Floral Importers & Distributors is located at Inc. 35 Industrial Parkway Northvale, New Jersey 07647. Phone: (201) 768-1344 | Fax: (201) 768-1344. They carry a good selection of flowers, greens, and florists located in Hudson Valley, Upstate New York, and Southern Jersey, delivering products to your door daily.
Kennicott recently bought out Hillcrest Wholesaler and operates from the same location in Paramus, New Jersey.
