Essential Tools for a Small Business

Woman presenting a customer relationship management software strategy
Essential Tools for a Small Business

Starting your own business has never been easier with today’s technologies. The new software allows small business to cover the essentials, without a huge team required to manage all the details. We’ve highlighted a few essential tools every entrepreneur should be familiar with.

Customer Relationship Management (CRM):

There are plenty of CRM platforms to choose from online. The right tool for you will depend on your personal requirements and focus. Phone support, forecasting, lead capture, email, and price are all things to consider.

Regardless, the primary function of CRM solutions remains the same. Streamlining the administration and operations process when it comes to your business. The platform will help you grow new opportunities, manage current clients, and forecast for the future. Tracking sales, storing contact information, and organizing the sales process are just a few examples.

If you try to track all this information manually, you’ll only lose out on time but money as well! Consider a CRM solution to optimize your business potential.

File Sharing and Organization: 

If you work with a team, you’ll need an efficient way to store and share information. Cloud storage comes with many platforms. A free tool like Google Drive provides all the essentials you need. Giving your team an easy place to access critical documentation and collaborate on various files.

As you grow and expand your business, you can explore more robust options for sharing and collaborating on files that charge fees. There is a lot to choose from, but starting with Google Drive and its included apps is a great way to start.

Credit Card Processing: 

If you are selling a product online or in a physical storefront, make sure you have a proper payment system. Be sure to use a secure and reliable format. Companies such as Stripe and Square have easy to use platforms with low fees involved. If you have a high volume of small transactions, PayPal can be a good option.

The optimal tool depends on your volume of business and where you make the most sales. Spend some time vetting different credit card processors carefully and choose the one that works best for you and your business. The Point Of Sale is an essential part of the process for success. If you skip your research, you’ll likely regret it down the road and pay substantial fees.

Starting and sustaining a small business can be difficult, but with the use of technology, operations can be seamless, giving you more time to focus on growing your enterprise.