A Guide to Selling DIY Projects and Homemade Items
It might sound too good to be true, but you really can run a successful business selling your own homemade items. To do this, you’ll need to put in some effort before you start making a product.
Do Your Market Research First:
Not everything sells the same. Some market opportunities will be greater than others, and sometimes there won’t be a viable market for everything you make. Take the time to see what is selling, what is currently trending, and what kinds of products stay consistent.
When you first start out, focus on making a product(s) that you know you will sell. As you grow, you’ll get the opportunity to experiment and establish a new niche. But you can’t get a business off the ground without a market to sell to. Once credibility and loyal customers have been established, you can afford to branch out.
Work on Your Pricing:
Whatever you do, don’t completely undersell yourself. If you sell too low you won’t be making any money after labor and cost of materials. Take the time to do the math and figure out what it will take to make a profit. You can price competitively to try and draw in new customers from the competition, but at the end of the day, you still need to make money.
Also, if you price your product too low, some customers may see this as a sign of poor quality. Understand what your time and effort are worth, and don’t be afraid to reflect that in the price.
Set Yourself Apart from the Competition:
Make sure you market yourself to stand out from the competition. Have a clear and unique presentation. Tell the audience your story, and what inspires you to design the things you make. Create a personal connection with the audience and your work. The effort will show, and potential clients will appreciate the passion you demonstrate.
Be open to requests, and suggestions from clients. If they want something a little different from your standard offering, be open to putting in the effort. These kinds of opportunities can lead to long-term clients and future sales.